How do you become a promoted video on youtube?

I want to know how videos get selected as promoted? Who do I contact? What should I do to get my youtube videos out there?
Like this one.. http://www.youtube.com/watch?v=52yWNimNC...

how do you do it?

make a movie of your iPhone at&t bill worked ;)

Meh, you new to teh internets? Sorry but, you are going to really have to make an awesome video.

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