On Google when you search, why do some top websites get some of their categories listed below their listing?

For instance, search for 'asos' which brings up www.asos.com as the first search result of course. But then underneath, some of their categories are listed making the website stand out further.

For other search terms this is the case with the top result. But then for other search terms this doesn;t happen. Why is this?

Because, there are very few sites that have to do with this 'asos'. So it will be all the main one.

If you searh 'google'

All different types of google features are listed, not some review from another website?

You get what I am saying?

If not email me at ebay.vikramgupta@yahoo.com

I will be glad to help you

Because, there are very few sites that have to do with this 'asos'.

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